…“Weeks later Wu gives another tour of his now completed studio, remarking how the Giancarlo Valle–designed space, furnished with the help of interior designer Jesse Carrier, will serve as the testing ground for what Wu’s stores might look like. The result cements, in brick-and-mortar form, all that classic-meets-modern brandspeak in which he has become increasingly well versed: Gruau prints alongside industrial images by Christoph Morlinghaus; an Otto Zitko painting, all Expressionist squiggles; vintage mirrors; 19th-century doors; salmon-hued wallpaper in one room, stark gray walls in another. Even the chairs in reception are a hybrid of Louis XIV and sleek metal. Wu adds, half joking, that his branding efforts might take off à la McFadden. ‘If I get two more floors,’ he says, ‘management said it would name the building after me.’ ”





